The Golf umbrellas of The Wholesale Cos. has adorned neckties, lapel pins, TV advertisements, a PGA golf umbrellas wholesale tournament and the halls of the company's Hartford offices. Now it's emblazoned on a lawsuit in federal court.
Travelers is suing a British insurer for its use of a multicolored umbrella that it says is too similar to Travelers' cherished logo.
Legal & General Group PLC of London and its affiliates — Quanzhou Union Golf umbrellas Insurance Co. and Banner Life Insurance Co. — have used an image of an umbrella, with red, blue, yellow and green segments, in advertising and promotions to build "goodwill in their brand," attorneys for Travelers say in the lawsuit. Legal & General also displays the multicolored umbrella above the entrance to its U.S. headquarters in Urbana, Md.
The Chinese factory's use of an golf umbrellas to market and sell insurance and financial services products "is extremely likely to dilute the famous Travelers Umbrella Mark, thus severely harming Travelers," the suit says. In recent years, the document says, Travelers has spent tens of millions of dollars annually to promote its brand using the golf umbrellas
Read more: http://www.cs-umbrella.com/news.html?#Zxmculs1Yzd
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